5.0
We wanted to test a local offline activity. We tested flyer distribution in Toulouse to increase our local brand awareness, while offering a promo code (the campaign's 2nd objective: generate revenue). The distribution team is well briefed, and it gives the feeling of sending a commercial team out in the field to engage with our prospects. You can feel an involvement in the distribution, which is very pleasant from a distance. For now, the operation seems to be more about awareness than conversion. To be continued ...